DESCRIPTION

Our vision is for a world of search transparency where precise ads connect marketers to consumers. This statement is key to our ethos here at Adthena and is backed by our Whole Market View technology, a dynamic, AI-driven data model, that is unique for each advertising client, representing their entire relevant search landscape. Powered by our pioneering machine learning technology, Whole Market View provides the comprehensive data quality required by the world’s leading advertisers to precisely assess competitive opportunities at scale across their entire market, without limitations. We index information hourly, processing over 10TB of new data, 500 million adverts and 200 million keywords across 15 different languages each day. The segmented data is presented in an intuitive format, helping digital marketers to understand their landscape and acquire more customers. Our technology has won a number of awards for its ease of use and value to clients including: Best Search Software Tool at the UK Search Awards 2016, Technical Innovation of the Year at the Drum Search Awards 2017, Best Search Technology of the Year at the Biddable Media Awards 2017 and Best Tech Platform at the DADI awards 2017. Adthena was founded by Ian O’Rourke in 2012 and is backed by Mel Morris, the entrepreneur behind Candy Crush and former chairman of King.com.