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Alison Kelly
Store Manager 
Claire S
Profile details
JOB TITLE
Store Manager
COMPANY NAME
Claire S
LOCATION
Birmingham, United Kingdom
EXPERIENCES
Claire S
Store Manager
Hoffman Estates, United States
December 2017 - Present
Claire’s was founded in the 1960's with the merging of 2 fashion accessory retailers in Chicago, US, and by 1992 we had over 1,000 stores in the US. Fashion proves to have no borders, as our amazing growth has continued with stores in over 47 countries globally and continued growth internationally. Today, Claire’s has over 3,000 stores and we’re the number 1 ear piercer in the world, piercing on average 3 million ears a year – fulfilling our mission to be the preferred global destination for fun fashion accessories. So take a moment to find out more about us. We are confident that you’ll understand why we truly love what we do at Claire’s. We believe Claire’s represents a “Girl’s Best Friend” and a favorite shopping destination for teens, tweens, and kids. Claire’s target customer is a girl between 3-18 years old with a particular focus on a core demographic of girls between 10-14 years old. According to our estimates, we have over 95% brand awareness within this target demographic in our largest markets. Claire’s now has a presence in 47 countries through the 2,720 company operated Claire’s stores in North America, Europe and China, and 414 franchised stores in numerous other international geographies. Our Icing brand targets a young woman in the 18-35 year age group with a focus on our core 21-25 year olds who have recently entered the workforce. This customer is independent, fashion-conscious, and has enhanced spending ability. We believe that expansion of our Icing store base both in existing and new markets over time presents a significant opportunity to leverage our core merchandising, sourcing and marketing expertise to cater to a wider demographic.
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