DESCRIPTION

DnaNudge is the world’s first service to use your own DNA plus your lifestyle to nudge you towards healthier choices each time you shop. Following a quick and simple DNA test at our flagship store in London’s Covent Garden, you can start using your wrist-worn DnaBand to scan product barcodes and discover whether a food product is “red” or “green” for you. If the product is indicated as “green”, you’re good to go. If the product is “red”, your DnaNudge App will display a range of personalised recommended alternatives generated by our science-led analytics based on world-class research. The DnaBand also incorporates a physical inactivity monitor, enabling the App to adapt its recommended product choices based on your inactivity levels, helping to keep your DNA healthy. With NudgeMatch, you can even tap DnaBands with your friends and see which DNA traits you have in common. Everyday, small product swaps can lead to big, positive changes to your health over the long term. No more impossible diets or best intentions – just realistic, actionable, personal DNA and lifestyle-based recommendations when you’re shopping.