Head Of Customer Experience

Paris, France

August 2022 - Present

It was in 1988 that Rajab Choukair created the shoe label Melvin & Hamilton. In this period, young men were just discovering the art of the business look and started wearing classic shoes, even in their leisure time. The shoes Choukair created were meant to become classics. Footwear with a distinctive character, models that feel young and innovative. The traditional English shoemakers handcraft of “Blake” stitched shoes were then pledged for the highest demands of exceptional quality. Melvin & Hamilton was born. For Melvin & Hamilton, making shoes is much more than manufacturing products. All collections are made of the highest quality leather and every model is handmade. You can feel the passion and love for details, design and fashion when walking into the office in Heidelberg, Germany, where the collections are created and designed. Although the brand was founded in 1988, pace was really picking up during the nineties. Starting in the ‘90’s Melvin & Hamilton expanded their horizon. A women’s collection was created and accessories were added. In 2015 over 400 traditional resellers carry Melvin & Hamilton in their brick and mortar stores and they have contributed to make Melvin & Hamilton what it is today: a recognised and respected brand in Europe. After a few years of successful distribution of its collections through multi-brand online-shops, like Zalando and Sarenza, the company decided to open its own online boutique in 2012 to serve the clientele directly and be the face of Melvin & Hamilton in the fast-growing world of e-commerce. Therefore Melvin & Hamilton Digital was founded 2012 to centralise the online end-client business, operating out of Paris, France. A dedicated organisation, entirely held by the founders of Melvin & Hamilton, was built around a group of multinational and interdisciplinary online specialists. Today, this team doesn’t cease to grow as it is managing the proprietary online shop and other online distribution channels. The team makes independent quick decisions and is always looking for the latest innovations in the field of e-commerce. Through the online shop, Melvin & Hamilton can be ordered throughout Europe.

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