Everything is sales

A value-led approach to selling

It's all about the buyer now. Gone are the days in outbound where the "pray and spray" approach works. Salespeople need to provide more value than any other channel. In this episode, we look at subjects like providing ongoing value in the sales process, breaking through the noise, and tackling buyer indecision.

With:

• Shabri Lakhani, Subject Matter Expert at Kaspr. 
• Rory Sadler, Co-founder and CEO at trumpet.