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Outbound sales 08 August 2024

12 Sales Management Software Tested for Efficiency

Maja Muzhdeka

Our picks for the 12 most effective sales manager software tools are:

  1. Kaspr
  2. Cognism
  3. Seismic
  4. Gong
  5. Vidyard
  6. Lavender
  7. Sales Navigator
  8. Spiff
  9. ScratchPad
  10. Mindtickle
  11. QuotaPath
  12. Gamifier

1. Kaspr

Kaspr is a leading sales management software designed to optimize the prospecting process for sales professionals.

 

It comes with a Chrome Extension that you can use on any LinkedIn profile, event or group. It allows you to instantly get business contact details like cell phone numbers and professional email addresses.

 

Sales reps can then export the data straight to other sales tools, including Salesforce, HubSpot, Pipedrive, and more. They can also manage leads in Kaspr’s dashboard with tasks, notes, and tags. 

 

Kaspr benefits from access to the large cell phone database so that you can directly contact prospects. Thanks to Aircall and Ringover native integrations, reps can dial without leaving Kaspr. Its database aligns with GDPR and CCPA regulations. 

See Kaspr in action 👇

 

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Best features

  • Free version.
  • Contact enrichment from a LinkedIn people search, group or event.
  • Seamless experience across the Chrome Extension and web app.
  • Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
  • Data is checked and verified against 150 sources.
  • 500M+ phone numbers and email addresses.
  • Data coverage spans the US, Europe and APAC.
  • GPDR and CCPA aligned.
  • Lead organization using lists, notes, and tasks.
  • LinkedIn outreach sequences.
  • Lead management capabilities include tags, notes, and task creation.
  • Team analytics.
  • Request data with a waitlist.

Pricing

A freemium version is available. Paid plans start at $49 per user per month.

 

With the free plan, every month you’ll get:

  • 5 phone credits.
  • 5 direct email credits.
  • 10 export credits.

 

💡 For more details, take a look at Kaspr’s pricing page.

2. Cognism

Cognism is a sales intelligence platform that assists companies in identifying high-intent accounts and connecting with the right decision-makers.

 

It has a global database with B2B emails and manually verified numbers (Diamond Data®). 


Sales managers can use it to build targeted lead lists or automatically enrich Sales Nav, CRM, and CSV lists. It has native integrations with Outreach, Salesforce, and other leading sales tools.

 

Graphic of Cognism Browser Extension

Best features

  • Phone-verified mobile number accuracy.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Unrestricted access to person and company-level data*.
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Seamless integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data. 
  • Database checked and cleaned against global DNC lists.
  • Fast and friendly support team.

Pricing

Cognism provides custom plans based on your business needs. Pricing is available on request.

 

👉 Unsure who to pick? Check out Kaspr vs Cognism.

3. Seismic

As a sales manager software, Seismic provides a centralized content repository of company’s latest and most accurate resources.

 

The software’s content personalization features let reps customize sales pitches and proposals to fit specific client needs. Seismic also supports managers in training and onboarding. New reps and includes playbooks and best practices to standardize successful sales strategies.

 

The software integrates with CRM systems like Salesforce, improving team collaboration and communication. Automation features streamline workflows, reducing manual effort and boosting productivity.

 

Screenshot of a Seismic resource homepage in-platform(Source: G2)

Best features

  • Store and access all sales and marketing content in one place, ensuring consistency and accuracy.
  • Track content usage and sales performance to optimize strategies and make data-driven decisions.
  • Integrate smoothly with CRM systems like Zoom, Snowflake, Hubspot, Outreach, Dropbox, and more.

Pricing

Contact their sales team to get the pricing information.

4. Gong

Gong is an effective sales manager software with an AI-driven platform that analyzes buyer-seller interactions. 

 

It provides personalized coaching and real-time deal visibility to enhance revenue predictability with accurate forecasts and identify at-risk opportunities. 

 

Gong Engage scales quality outreach and optimizes prospect interactions, leading to more closed deals. With interaction analysis, Gong helps managers make informed decisions and refine sales strategies.

 

Graphic of team stats in the Gong dashboard(Source: G2)

Best features

  • Analyzes buyer-seller interactions to provide personalized coaching and actionable insights.
  • Provides real-time visibility into deals with accurate forecasting and identification of at-risk opportunities.
  • Uses AI to optimize prospect interactions and scale quality outreach, leading to more closed deals.
  • Detailed insights from interactions, helping managers make informed decisions and optimize sales strategies.

Pricing

Contact sales for a fixed annual subscription based on the number of users supported. Covers unlimited collaborators, unlimited data storage and export, CSM resources, support, and more.

5. Vidyard

The next top-tier sales management software is Vidyard.

 

Reps can use the tool to record personalized sales videos to increase customer engagement and response rates. 

 

Its AI-powered outbound selling makes it easier to identify and engage prospects. Interactive videos with CTAs help prospects take immediate action. Detailed analytics offer insights into viewer behavior, improving sales strategies.

 

Vidyard integrates with CRMs like Salesforce and HubSpot, streamlining lead management and video engagement tracking. Asynchronous video communication saves time, and video libraries enhance team collaboration. This innovative sales management tool allows for effective communication with prospects.

 

Graphic of the analytics tab in Vidyards dashboard(Source: G2)

Best features

  • Personalized sales videos at scale.
  • Automates outbound selling, making it easier to identify and engage potential customers.
  • Embed calls-to-action (CTAs) within videos, allowing prospects to take immediate next steps.
  • Integrates with CRM systems like Salesforce and HubSpot, streamlining lead management and tracking video engagement.

Pricing

A free plan includes 25 videos in your library, video editing and sharing, an AI script generator, and stock AI avatars. The lowest pricing plan is $19 per user per month.

6. Lavender.AI

Lavender.AI is a sales outreach coach. It uses AI to optimize email outreach, ensuring messages are more personalized and impactful. 

 

Its AI-powered email assistant helps craft compelling emails by suggesting improvements in real time, increasing open rates and engagement. 

 

The software analyzes the recipient’s profile and communication style to tailor each message, making it more likely to resonate.

 

Lavender.ai also provides detailed analytics on email performance, offering insights into what works and what doesn’t. This data helps sales teams refine their strategies and improve overall effectiveness. 

 

Integration with CRM systems like HubSpot and Outlook ensures easy tracking and management of communications within existing workflows. 

 

Graphic for Lavender.AI real-time coach for sales emails(Source: G2)

Best features

  • Easily integrates with Gmail, Outlook, Outreach, SalesLoft, HubSpot, Apollo, Groove, Gong and more.
  • Real-time suggestions to improve email content, increasing open rates and engagement.
  • Tailors messages to the recipients’ profiles and communication styles.
  • Provides detailed analytics on email performance, helping refine strategies and improve overall effectiveness.

Pricing

Free forever Basic Plan. The starter plan costs $27 per month when billed annually.

 

Blog banner CTA - Kaspr is a lead generation company with a 500M+ database

7. LinkedIn Sales Navigator

Sales Navigator, a tool provided by LinkedIn’s premium subscription, is a perfect software for sales managers. 

 

It provides advanced lead generation with detailed search filters and recommendations, enhancing the ability to find and target the right prospects. 

 

Screenshot of the LinkedIn Sales Navigator web app(Source: G2)

 

Prospecting features offer insights into prospects’ backgrounds, activities, and interests, allowing for more personalized outreach. Seamless integration with CRM systems automatically syncs prospect interactions and data, streamlining workflows and improving data accuracy.

 

Sales Navigator delivers real-time updates on prospects and accounts, ensuring timely communication. Shared lead lists and account notes support team collaboration, aligning everyone toward common goals.

Best features

  • Lead recommendations based on search history.
  • InMail messages.
  • Advances search filters.
  • Capability to create buyer alerts, notes, and tags.
  • Integrations with B2B sales tools.

Pricing

LinkedIn Sales Navigator’s Core Plan starts at $99/mo and is suitable for professionals looking for new leads and building client relationships. A 1-month free trial is available.

 

👉Check out these LinkedIn Sales Navigator alternatives

8. Spiff

Spiff is a handy tool for improving efficiency with its tailored approach to sales commission management. 

 

Unlike older platforms, which can be challenging to implement and maintain, Spiff offers quick time-to-value, making it efficient and user-friendly.

 

Spiff helps improve cooperation between sales and finance teams by automating the commission process and ensuring data accuracy through its tracing functionality. It boosts sales reps' motivation through real-time visibility into their commission data, allowing them to track performance and earnings instantly. 

 

Spiff also automates the processing of commission statements daily, updating them in real-time and easily adjusting compensation plans to align with ERP and CRM data. Its scalability accommodates any complexity and volume of commissioned employees, maintaining efficiency and accuracy as sales grow.

 

Screenshot of Spiff website homepage(Source: Spiff)

Best features

  • Integration with ERP, CRM, and other systems ensures that compensation plans are aligned with current sales activities and data.
  • Real-time visibility to track performance in real-time.
  • Advanced team management.

Pricing

The pricing is not publicly available on their website.

9. ScratchPad

ScratchPad is a valuable tool for sales managers because it can streamline workflows, enhance productivity, and improve data accuracy. 

 

The most significant benefit of ScratchPad is Salesforce integration which allows sales reps to manage daily tasks, notes, and updates without switching between multiple applications.

 

By providing a centralized, efficient, and user-friendly platform, Scratchpad helps sales teams work more effectively, stay organized, and maintain accurate records, ultimately driving better sales performance.

 

Graphic from ScratchPad website homepage(Source: ScratchPad)

Best features

  • Real-time notes, call summaries and transcripts.
  • Sales forecasting.
  • AI suggestions.
  • Automate collaboration and deal visibility.

Pricing

There’s a free version with 1 Scratchpad view, unlimited Slack automation, deal rooms, and 300 notifications per month. Their Standard Plan is $19 per user per month (billed annually). 

10. Mindtickle

Mindtickle is a sales enablement and revenue productivity platform.

 

It offers features like sales onboarding, continuous learning, and role-playing scenarios to ensure sales teams are well-prepared and knowledgeable. 

 

The platform also provides data-driven insights to track progress and effectiveness, helping organizations to optimize their sales strategies and improve overall productivity.

 

Screenshot of Mindtickle website homepage(Source: Mindtickle)

Best features

  • Customized training paths and adaptive learning experiences tailored to individual seller needs.
  • Integrates smoothly with existing tech stacks, including CRM systems, ensuring synchronized and streamlined workflows.
  • Gamification to enhance engagement.
  • REST API point for custom connectivity.
  • Readiness programs.

Pricing

Contact their sales team to get the pricing information. 

11. QuotaPath

QuotaPath is a sales compensation and commission tracking software that automates performance tracking for sales teams.

 

It integrates with CRM and sales software to pull relevant data for accurate compensation calculations. 

 

QuotaPath is an excellent tool for sales managers and their teams because it simplifies complex compensation structures, ensuring transparency and reducing errors.

 

Additionally, its user-friendly interface and robust analytics help sales managers make informed decisions and motivate the team by providing clear visibility into earnings and performance.

 

Graphic of QuotaPath dashboard(Source: G2)

Best features

  • Automated Performance Tracking of sales performance, ensuring accurate and real-time monitoring of sales activities and achievements.
  • Integrates seamlessly with CRM systems.
  • Detailed analytics and reporting features, enabling sales managers to make informed decisions.

Pricing

Check out their website to get the most accurate pricing information.

12. Gamifier

Gamifier is a sales gamification software that helps sales leaders foster a more productive sales culture among their reps.

 

The tool integrates seamlessly with CRMs like HubSpot, allowing leaders to gamify over 300 sales metrics, including lead size, lead quality, and sales cycle length.

 

Screenshot of Gamifier website homepage(Source: Gamifier)

 

This gamification aims to boost morale, increase productivity, and encourage healthy competition among sales reps.

 

Additionally, Gamifier’s ability to track and visualize performance metrics keeps the team engaged and motivated, making it an excellent tool for enhancing sales team dynamics and effectiveness.

Best features

  • Integration with CRMs like HubSpot, ensuring smooth data flow and comprehensive tracking.
  • Gamification enhances individual and team morale, increases productivity, and encourages healthy competition among sales reps.
  • Ability to track and visualize performance metrics.

Pricing

Gamifier’s Starter Plan costs $3 per user per month, the Essential Plan is priced at $9 per user per month, and the Advanced Plan is available for $16 per user per month, all billed annually.

Comparison table

Software

Best for

Kaspr

Getting contact information in seconds using the LinkedIn Chrome Extension. Managing the leads with notes, tags and tasks in the dashboard.

Cognism

Helping sales managers build lists of high-intent prospects and enrich them with accurate mobile numbers and B2B emails.

Seismic

Robust content management and personalized sales enablement tools to enhance sales efficiency.

Gong

Sales teams looking for AI-driven insights to improve sales performance and revenue predictability.

Vidyard

Boosting sales with personalized video content and tracking its performance.

Lavender

Helping sales managers improve email effectiveness with real-time writing suggestions and personalization tips.

Sales Navigator

Helping sales managers find and connect with prospects using advanced search filters and insights.

Spiff

Automate and accurately track sales commissions and the performance of sales teams.

ScratchPad

Streamlining workflows and updating Salesforce quickly and easily.

Mindtickle

Businesses looking for a sales readiness solution.

QuotaPath

Sales leaders looking to automate sales compensations or commissions.

Gamifier

Managers aiming to boost sales rep performance.

FAQs about sales management software

FAQs
- Compress

Let's answer some commonly asked questions about sales manager software:

What is sales management software?

Sales management software is a tool designed to help teams manage their sales processes more efficiently. 


It provides functionalities such as lead tracking, performance analysis, customer relationship management (CRM) integration, and sales forecasting. 


By automating routine tasks and offering real-time data insights, sales management software enhances collaboration. This helps sales managers optimize their teams' performance and achieve better sales outcomes.

Who is sales management software used by?

 

Try this sales management software for free

Kaspr is an all-in-one prospecting tool with exceptional lead management features. 

 

Sign up for free today and see how it can transform your sales process. 

 

Join Kaspr’s community with 100K+ active users getting these benefits:

 

✅ Unlimited B2B email addresses.
✅ All-in-one prospecting tool.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ Free plan with LinkedIn Chrome Extension available.
✅ GDPR and CCPA aligned.
✅ Fully self-service.
✅ Automate outreach.
✅ Credit card free sign-up.

 

 

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