12 Best Clay Alternatives & Competitors [Compared for 2024]

Here are our pick of the 12 top Clay alternatives and competitors:

1. Kaspr
2. Cognism
3. ZoomInfo
4. Instantly
5. Datanyze
6. Owler 
7. FullContact
8. Adapt
9. Seamless.AI
10. Lusha
11. Clearbit
12. Apollo

The 12 best Clay alternatives

1. Kaspr

Kaspr is an all-in-one prospecting tool that can help you reach potential leads with one click. It’s one of the best Clay alternatives for individuals or SMBs looking for accurate and affordable contact data. 

The Kaspr Extension works on any LinkedIn profile, event, or group, allowing you to add leads to your database instantly. You can add notes, create tasks, and set up automated workflows.

Unlike Clay, Kaspr has its own B2B database of over 500 million phone numbers and email addresses. If data enrichment is at the top of your list of features, Kaspr enriches data while you find individual prospects or lead lists on LinkedIn, Sales Navigator, and Recruiter Lite. 

Here’s an example of Kaspr's enrichment workflow. 👇

Best features: 

• Free version.
• Contact enrichment from a LinkedIn people search, group or event.
• Seamless experience across the Chrome Extension and web app.
• Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
• Data is checked and verified against 150 sources.
• 500M+ phone numbers and email addresses.
• Data coverage spans the US, Europe and APAC.
• GPDR and CCPA aligned.
• Lead organization using lists, notes, and tasks.
• LinkedIn outreach sequences.
• Lead management capabilities include tags, notes, and task creation.
• Team analytics.
• Request data with a waitlist.

Kaspr customers have high praise:

“When it comes to B2B sales, you need something to find emails and phone numbers.”

“Kaspr is a must-have. Before I started using Kaspr, I feared the information given was wrong. But now, it’s correct and verified in real-time.”

Christian Neff

Founder & CEO at Markentive

Pricing: 

A free plan is available for all new users. The paid plan’s starting price is $49 per user per month.

For more details, take a look at the Kaspr pricing page or skip ahead and try kaspr for free. 👇

2. Cognism

A good alternative to Clay is Cognism, sales intelligence software that boosts sales for Enterprise companies and teams, helping them find key clients, meet targets, and grow pipelines.

It provides detailed GDPR and CCPA-compliant B2B data for global outreach, advanced features and comprehensive integrations.

If you’re interested in a Clay competitor with enrichment features, then Cognism Enrich is a good option. It makes it easy for users to keep their lists clean, refresh stale records, and fill in missing gaps.

Best features: 

• Phone-verified mobile number accuracy.
• Exclusive on-demand verified mobile data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Intent data by Bombora.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data. 
• Database checked and cleaned against global DNC lists.
• Fast and friendly support team.

*Subject to fair usage policy.

Pricing: 

Customized packages are based on your needs and are available upon request.

👉 Unsure who to pick? Check out Kaspr vs Cognism.

3. ZoomInfo

ZoomInfo is a Clay competitor that provides access to contact data and buying signals. The tool has a suite of business intelligence tools that drive data-driven insights, which help reps identify and reach their next best customer at the start of their buying journey.

Using ZoomInfo, you can also analyze customer calls, meetings, and emails to drive process changes. 

However, ZoomInfo uses a credit-based pricing system, like Clay. This may lead to higher costs than expected. Plus, some of the tools’ features are only available on the higher-priced packages.

Best features: 

• Sales engagement.
• Data orchestration.
• Intent data.
• Website visitor tracking.

Pricing: 

There are different tiers of ZoomInfo pricing for sales, marketing and recruitment. You’ll need to reach out to sales to request ZoomInfo pricing.

A strong database in the US and Europe with no sneaky contract renewals? 

👉 See how Kaspr compares to ZoomInfo.

4. Instantly

Clay competitor, Instantly.AI, is a sales engagement tool that converts leads into customers through automated outreach, a deliverability network, a B2B lead database, and an AI-powered CRM. 

It’s similar to Clay in that it has added outreach automation features. However, unlike Clay, Instantly has its own B2B database. It does not have an enrichment feature. 

Best features: 

• Advanced sequences.
• Advanced scheduling.
• B2B contact database. 
• A/Z Testing.

Pricing: 

Instantly has four pricing plans: Growth, Hypergrowth, Light Speed and Enterprise. You’ll find the most accurate pricing on the website. 

5. Datanyze

Datanyze is a Clay competitor that helps sales and marketing teams get contact info from LinkedIn. You can also gather insights into technology adoption, market trends, and contact information for your key decision-makers.

Like Clay, Datanyze is limited by a credit-based pricing model. It does not have a data enrichment feature. 

Best features:

• Chrome Extension.
• Lead scoring and segmentation.
• Technographic data.
• Competitor analysis.

Pricing:

Datanyze has three subscription options: Nyze Lite, Nyze Pro 1, and Nyze Pro 2, which are strictly limited by credits. The website has up-to-date pricing information.

6. Owler 

Owler is a sales intelligence tool that utilizes news alerts and data to provide insights for sales strategies. It helps businesses gain insight into their prospects’ lives, giving SDRs an advantage in negotiations or sales pitches.

As a Clay alternative, you’ll need to consider that it doesn’t include access to the full dataset or advanced features like trigger alerts, advanced search capabilities, and customizable news feeds.

Best features: 

• The ability to follow specific companies.
• Company and industry insights.
• Competitor graphs.
• Database and filtering system.

Pricing: 

Owler has three pricing packages to choose from: Community Pro and Enterprise. You’ll find exact pricing information on the website.

7. FullContact

FullContact is a Clay competitor that identifies individuals and adds various data points to your systems, such as business phone numbers and email addresses.

Like Clay, FullContact provides lead enrichment. However, instead of a waterfall method, it uses multidimensional insights, ethical sourcing, and an API to keep your systems updated.

Best features: 

• Customer recognition.
• Data enrichment.
• Lead identification.

Pricing: 

You’ll need to speak to a member of their sales team for pricing.

8. Adapt

Next on this list of Clay alternatives is Adapt.io. It allows users to access verified data and create targeted email lists using filters. 

It also has an email tracking and analytics feature to assist in measuring the performance of sales sequences.

Similar to Clay, Adapt.io doesn’t have intent data. 

Best features: 

• Data enrichment.
• Email tracking and analytics.
• Contacts list builder.
• Chrome extension.

Pricing: 

You’ll need to request pricing information from the website.

9. Seamless.AI

The next Clay competitor is Seamless.AI. It utilizes sales software with an AI-powered search engine to locate contact data.

The real-time search engine facilitates connections between sales reps and their target customers. While Seamless uses a credit-based pricing model like Clay, it does include buyer intent data.

Best features: 

• Real-time data verification.
• Job change alerts. 
• Buyer intent data.
• Automated list-building.
• AI-powered writer.

Pricing: 

Seamless.AI offers free, basic, pro, and enterprise subscriptions. You can request pricing from the website. 

10. Lusha

Lusha offers a B2B contact database, browser extension, and web app. The data includes contact information, job titles, company names, and social media profiles.

When considering this Clay alternative, be aware that Lusha offers limited features, and additional costs may be needed for a package that suits your business needs.

Best features: 

• Lead identification.
• Simplify lead routing. 
• Intent data, job change filters and alerts.

Pricing: 

Lusha pricing includes Free, Solo, Premium, and Scale. It’s also credit-based, but you can find all the pricing information you need on the website. 

“I compared like-for-like. So when I couldn’t find a phone number in Lusha, I would use Kaspr instead.”

“The success rate was much better, and the numbers were actually ringing.”

Mateusz Jaworski

SDR Manager at Cloud Direct

11. Clearbit

Clearbit is a sales intelligence and data enrichment solution. Its browser extension allows users to capture B2B email addresses. Users can set their Ideal Customer Profile (ICP), and companies that match the criteria will be tagged. 

Like Clay, it’s pretty enrichment-focused. Unlike Clay, it reveals buying intent so you can fine-tune your targeting.

Best features: 

• Chrome Extension for B2B contact data. 
• Integration with Salesforce, Marketo, HubSpot, and more.
• Weekly visitor report.
• Real-time job change updates.

Pricing: 

Clearbit offers different packages for specific goals, such as email enrichment and flexible plans for go-to-market teams with intent-based outreach. For Clearbit pricing information, contact the seller directly.

12. Apollo

Apollo.io is a Clay alternative that serves as a comprehensive sales engagement tool for both marketing and sales teams.

The platform offers B2B data, such as contact details, firmographics, technographics, and social media profiles.

Like Clay, it also uses credits as part of its pricing structure. 

Best features: 

• Customizable reporting.
• Chrome extension.
• Automated workflows.
• Intelligent segmentation.

Pricing: 

Apollo.io offers pricing based on a per-user per-month model, requiring credits for data access. It provides Free, Basic, Professional, and Custom packages, with detailed pricing available on its website.

FAQs about Clay alternatives

Let’s answer some commonly asked questions about Clay alternatives and competitors:

How to choose the best Clay alternative?

To choose the best Clay alternative, consider the following factors:

• Feature. Ensure the alternative provides the features you need, such as email finding, verification, CRM integration, and automation capabilities.
• Pricing. Compare pricing plans to find one that fits your budget while still offering the necessary functionality.
• Ease of Use. Look for an intuitive interface and good user experience.
• Customer Support. Check if the platform offers reliable customer support to assist you when needed.
• Reviews and Testimonials. Read reviews and testimonials from other users to gauge the platform’s reliability and performance.

Which Clay alternative is best?

Among the many Clay alternatives, Kaspr stands tall.

Here are the pros of using Kaspr over Clay 👇

• Easy (and fast) prospecting. Kaspr provides email addresses, phone numbers and company information in just one click, simplifying the process of finding sales prospects. 
• Easy setup. To get started, you only need to download the Extension. Kaspr offers a free version that allows you to start prospecting right away.
• LinkedIn integration. Kaspr’s LinkedIn Extension makes prospecting easy by extracting data from personal LinkedIn profiles, lists, company profiles, posts, events, and groups.
• Unlimited B2B email credits. Kaspr offers unlimited B2B email credits on both plans, which is vital for cold emailing.
• Dashboard features. The dashboard helps you organize and manage leads with notes, lists, and tasks. You can also track your team’s performance and make calls using Ringover and Aircall.
• Enrichment. With Kaspr, you can enrich your contacts directly from the widget or create customized workflows in the dashboard.
• Data compliance. Kaspr ensures alignment with GDPR and CCPA regulations to keep you safe and compliant.

See how easy it is to find data with Kaspr for yourself.

Try this interactive demo. 👇

Try this Clay alternative for free

Kaspr is one of the top Clay alternatives. We make it easy to get started.

Try us for free today. Sign up now. 

Join Kaspr’s community with 100K+ active users getting these benefits:

✅ Unlimited B2B email addresses.
✅ All-in-one prospecting tool.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ Free plan with LinkedIn Chrome Extension available.
✅ GDPR and CCPA aligned.
✅ Fully self-service.
✅ Automate outreach.
✅ Credit card free sign-up.